WhatsApp is a high-impact channel designed for important, relevant, and timely messages. With Coco AI, it should be used strategically to drive engagement, value, and long-term growth — not high-frequency communication.

This article explains when to send WhatsApp campaigns, why to use them, and best practices for timing, frequency, and goals.

Why Use WhatsApp for Campaigns

WhatsApp delivers very high open and click rates. It works best when the message is:

• Important
• Time-sensitive
• Highly relevant
• Action-oriented

Typical goals:

• Drive traffic or sales
• Share key announcements
• Support retention and loyalty
• Strengthen brand relationship

WhatsApp should complement email, not replace it.

When to Send a WhatsApp Campaign

Major Commercial Moments

Use WhatsApp for:

• Product launches
• Seasonal sales (e.g. Black Friday)
• Flash or limited-time offers
• Back-in-stock alert

Time-Sensitive Updates

Ideal for:

• Last-chance reminders
• Sale ending soon
• Event or drop starting soon

If timing matters, WhatsApp is usually the right channel.

Lifecycle & Retention Campaigns

Best for targeted audiences:

• Win-back campaigns
• VIP or high-value customers
• Replenishment reminders

Always rely on strong segmentation.

Value-Driven Campaigns (Not ROI-Focused)

Some WhatsApp campaigns focus on added value, not immediate revenue.

Storytelling Campaigns

Use WhatsApp to:

• Share brand or product stories
• Highlight values or behind-the-scenes content
• Build emotional connection

CTA should remain soft (e.g. Discover more).

Review & Feedback Campaigns

Use WhatsApp to:

• Redirect to a review landing page
• Collect Trustpilot reviews

Discovery Campaigns

Great for driving awareness to:

• A new page on your website
• A loyalty or rewards program
• A new feature or service

These campaigns generate high-quality traffic.

Frequency & Timing Best Practices

• 1–2 WhatsApp campaigns per month
• More only during exceptional periods
• Prefer weekdays
• Send late morning (10–12) or early evening (17–19)
• Always respect the customer’s time zone

Best Practices

• One clear goal per campaign
• One strong CTA
• Short, scannable messages
• Use personalization and segmentation
• Monitor opt-outs and engagement

Notes

• Only WhatsApp opt-in contacts can receive campaigns
• Sending an email with a WhatsApp opt-in link before major campaigns helps grow your audience

Used well, WhatsApp campaigns with Coco AI become one of your most effective engagement channels.

Updated on: 21/01/2026